Auto-Responders 101
If you know anything about internet marketing, then you know that using an auto-responder is a key element the business. Set up the right way, it can do all the hard work when it comes to building relationships with your customers.
Auto-responders also have many uses. They are sometimes used to manage contacts. Management of future email blasts is another use for them. In addition, they make building and storing multiple lists and email sequences a breeze because they remove all the annoying actions of manually doing it.
2 main types of auto-responders exist:
• Auto-responder subscriptions
With this type you don’t have to install it on your server. For newbies this may be the easier route. You will have to pay for this type monthly.
Monthly pay auto-responders also have a down side. The number of contacts you acquire may be restricted. You may share an IP address with other customers if you use this type of service. Because of spam rules, your emails, may not always reach their intended contact. Lastly, you may end up paying more in the long run for this type of service than just buying your own server based auto-responder.
• One time pay auto-responders
More positives come from this type than negatives. To begin with, you will not be capped or penalized on the amount of contacts you have. Second, using a dedicated IP address will prevent you from getting blocked by the email providers because of someone else’s spamming efforts. Unlike subscription auto-responders, you will have better control of your contacts with this type.
You can expect more options for configuring the server based auto-responders including the option to set how many emails go out per minute. Email providers may flag and block your IP address if you try to send out too many emails at a time.
You will be able to save time, energy, and money if you know how to choose the right auto-responder. Pick carefully as this amazing tool can help you reap great rewards.
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