Just concluded an interview with Larry Kim of WordStream and he showed us an onpage SEO tool that would help website owners and bloggers develop content for their pages and find the right words and topics to attract their desired audiences.
BOSTON – April 20, 2010 – WordStream, Inc., a provider of keyword tools for pay-per-click (PPC) and search engine optimization (SEO) efforts, announced today that it has released a suite of custom keyword research, keyword analytics and content optimization tools called “WordStream for SEO.”
WordStream for SEO is an advanced keyword research toolset that many are calling “keyword research on steroids.” The new software suite provides the same keyword analysis and keyword suggestion capabilities that SEO tools like Wordtracker and Keyword Discovery provide, but it moves light years ahead by layering in high-level keyword analytics, keyword grouping and organization features as well as integrated content authoring tools, all for the same price as other traditional keyword research tools (starting at $99/month).
“For the same money I was paying for Wordtracker’s keyword search tool, I get all the same functionality I had with Wordtracker, with a deeper keyword database, keyword analytics, and really powerful keyword organization tools layered on top,” says WordStream customer Kwessi Annor. “So making the switch from Wordtracker to WordStream was a no-brainer.”
Rather than presenting a static list of keyword suggestions along with a handful of related keywords, WordStream for SEO provides users with:
- Traditional Keyword Research: WordStream for SEO generates keyword suggestions that are pulled from a deep database of search engine querie
- Personalized Keyword Suggestions: WordStream for SEO goes further than traditional keyword generator tools by mining site data to discover relevant keyword opportunities that people are already using to find the site
- Keyword Analytics: Instead of vague estimates based on popularity, WordStream provides accurate visit and goal data for keywords from the site on a continuous basis
- Keyword Organization: WordStream for SEO has sophisticated grouping and organization capabilities, which let users segment keyword lists and uncover content opportunities, analyze data in strategic clusters and create a SEO-friendly information architecture
- Content Authoring: The Blog SEO Tool within WordStream for SEO connects keyword research with content creation efforts to help generate better, more focused, search engine ready blog posts, product pages and sales copy
Part of the WordStream for SEO toolset, Blog SEO, is a Firefox plugin that works alongside content management platforms, such as WordPress, Blogger and Drupal. Blog SEO allows users to discover more specific keyword and copy ideas around general or more granular topics as they are writing. The Blog SEO plugin also keeps a running count of each keyword phrase as it is used, working to keep writers “on message” after the initial research stage.
“The Blog SEO plugin is the next step in the evolution of smarter SEO tools, and is a must for anyone who creates Web copy on a regular basis, be it a marketer, blogger, PR professional or social media marketer,” says Larry Kim, Founder and Vice President of Product Development at WordStream. “By integrating keyword research with content authoring, this tool helps make your copy more powerful, compelling and SEO-friendly, so it gets found by search engines and persuades more people to take action.”
To explore WordStream for SEO and experience the full keyword research and content authoring toolset, you can sign up for a FREE trial by going to: http://www.wordstream.com/seo-free-trial.
WordStream is a provider of SEO and PPC solutions for continuously optimizing and expanding search marketing efforts, involving large numbers of search engine keywords. WordStream provides a scalable, private, online keyword workbench—which includes a free keyword tool and an AdWords tool—for conducting keyword discovery, keyword research, keyword grouping, search marketing workflow and for turning research into action.
WordStream believes that an organization’s keywords are a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to search marketing success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of search marketing efforts.
WordStream Press Contact: ?Ken Lyons, Marketing Manager?617-963-0563, email@example.com.
In 2007 I got the opportunity to work with a company based in Ohio who wanted me to develop websites and landing pages for them… landing pages are typically pages with a very specific message targeted at a specific audience with a strong call to action in order to get a direct response or elicit an action from the visitor.
Most have the typical sales page type format…
I recommended to the client to use video as a tool to get the message across because, in this busy world, people do not have time to read long form sales letters (a really long sales letter that takes several minutes to completely finish reading).. people are busy, people want to get an answer fast.. video on the other hand is more engaging and easier for the visitor (watching and hearing is easier than reading), which is why video sales pages and video sales letters have become very effective in delivering messages.
My client’s reaction to my recommendation.. video is just all HYPE.
Fast forward to 2010.. I’m still in business.. and he.. is nowhere to be found (and he still owes money for all the work completed for him) ….
And I use video a lot on a variety of websites and web pages.
I always knew video would be big. There’s no arguing about that. But the question now is, how do you use video to effectively transmit your message to your audience?
A buddy of mine has just released a course on video marketing.. it’s not complicated really, all you need to do is follow his instructions and watch as he shows you how to put together video sales letters that engage your visitors and make them willingly and happily do whatever conversion it is you want them to do on the page… it would feel as if you were peeking right over his shoulder as he puts together his own pages.
Go visit my buddy Ryan’s page here, http://guruproductlaunch.com/ap/c/videosalesletterformula I strongly recommend it.